Thursday, May 15, 2014

Beyond Grammar & Punctuation: Why You Need a Copyeditor





I recently edited a novel. The author was clearly educated and had a good grasp of standard English grammar. She wrote in complete sentences, didn’t seem to have many misspellings, and generally used punctuation correctly. At first glance, it may have seemed like a copyeditor wouldn’t have much work to do.
But grammar and punctuation are not all that copyeditors pay attention to: we also look for consistency, awkward or convoluted phrasing, redundancies and repetition, factual errors, legal issues, and formatting.
Consistency:
Consistency is a big part of whether people perceive your writing as professional or high-quality; they may not realize that it impacts their perception, but it does.
  •      Does the author favor toward or towards? Both are correct, but you should pick one and stick to it.
  •      Serial comma or no?
  •      High-tech is always hyphenated
  •      Journal entries are always block-quoted and italicized.
Awkward or convoluted phrasing:
You want your readers to pause to savor your eloquent turns of phrase or to chew on your thought-provoking idea. You don’t want them to pause because they’re confused about what the heck you’re trying to say. When this happens, I’ll read it out loud to myself, try to figure out what the author is actually trying to say, and offer a possible revision. If I’m really lost, I may even call up the author and talk it out.
Redundancies and repetition:
  •     Thesauruses are your friend. If you only ever use tapping to describe someone’s typing, you will probably want to mix it up a little with typing or clicking throughout the book.
  •      Five sentences on a single page started with “According to.” Let’s revise a little to avoid that.
  •      Seven a.m. in the morning—no. Choose one or the other (seven a.m. or seven in the morning).
  •      Completely destroyed or end result. Destroy already means “to cause something to no longer exist,” so you can just say destroy—the completeness is part of the definition. Result already means “to proceed or arise as a consequence, effect, or conclusion,” so adding on end is redundant. Sometimes an author may feel that the adjective adds emphasis, but generally cutting such adjectives will result in clearer, stronger writing.
Factual errors:
  •      Oops, you misspelled the name of that Spanish architect.
  •      Actually, you can’t see that park from that cafĂ© because it’s two miles away (for a work set in a present-day, real city).
  •      This character is dead, so you should use a past-tense verb to describe his actions (unless we’re talking ghosts: ghosts scoff at verb tenses).
Legal issues:
Dumpster, Realtor, Teflon, Kleenex, Walkman, Google: while these words have come to define the type of object they are (trash receptacle, real estate agent, non-stick material, facial tissue, portable cassette player, search engine), they’re still registered trademarks and as such, need to be capitalized.
And that lovely quote you used from The God of Small Things? Yeah, that’s copyrighted material, and you may need permission to use it. A copyeditor will alert you to this, and if they’re knowledgeable in this area, they may also help you figure out if you need permission and help you get it.
Formatting:
This is probably the least glamorous part of copyediting, but it’s necessary. Are there two or sometimes even three spaces between sentences? Buh-bye, spaces, we only need one of you. Did you use tabs (or, heaven forfend, the space bar) to indent paragraphs? I need to eliminate those and use the margins instead. Are all your chapter headings the same size and font? What about your section breaks? Did you accidentally change font type or size in the middle of a paragraph? Are all your quotation marks curly or straight?
TL;DR
As venerable editor and writer Arthur Plotnick said, “You write to communicate to the hearts and minds of others what’s burning inside you. And we edit to let the fire show through the smoke.” Confusion, inconsistencies, and errors distract readers and can make them think less of you.
Copyediting lets the reader focus on what you’re saying.

Friday, May 9, 2014

Negotiating a Book Contract





Negotiating a book contract is a lot like buying a car—there’s some give and take, not everyone will get the same deal and sometimes you have to pass on the sunroof to get the deal done. It’s helpful to have an agent, of course, but not everyone has that luxury. So how can you, a first-time author, make sure you’re getting a fair deal?
Most companies have a standard contract, or boilerplate that they use. Nearly all of these standard contracts have language that favors the publisher, so it’s up to you to haggle out a better deal. Assume that everything is negotiable, though keep in mind what’s flexible in one publisher’s contract may not be so flexible somewhere else.
Topics most often open for negotiation:
  • Royalty v. flat fee
  • Anticipated royalty %
  • Anticipated advance
  • Expenses to be built in
  • Second use rights (including electronic)
  • Free copies of book
  • Cost to author to buy copies
If there are certain areas that are non-negotiable, the publisher will tell the author that. Accept it and move on. Also, if you have questions about anything, ask. Contracts are complicated and often need explaining.
Before navigating the minefield of book negotiation, it’s essential that you read up on publishing contracts. The Author’s Guild offers several tips on how to negotiate a fair contract (http://www.authorsguild.org/?p=101). If you’re a member of the National Writers Union, you can hop onto their site (http://www.nwu.org) and get extra advice. Plus, there are several good books on the topic—read as many as you can.
Should you involve a lawyer? I asked Writer’s Digest Books acquisitions editor Jane Friedman and she says it’s OK to ask a lawyer for advice, but often they can be a real headache if they’re not familiar with publishing law. “They may ask for terms or stipulations that are unreasonable,” Friedman says.
As long as you’ve done some homework, you’ll be in good shape when hammering out your book deal. The more times you go through the process, the better you’ll get. And one day, if you’re lucky, you’ll be able to get that sunroof.

Saturday, April 26, 2014

Book Promotion Checklist



1. A short book description

There are a handful of reasons you’ll need a short, compelling book description (one or two sentences at most): as a soundbite in interviews, as a teaser on your website, as the hook in your press materials and communications with folks in the publishing industry, and maybe even as the tagline in your email signature!

2. A longer book description

Once you’ve hooked ‘em with the sound-bite, they’ll want to read more. Give them another paragraph or two to really sell the book. But don’t get long-winded or you risk losing their interest.

3. Your author bio

So, what’s your story? It’s time to tell the world — in the 3rd person. 2 – 4 paragraphs should be plenty if you tell your story well. If not… well, 2-4 paragraphs might be painful.

4. Web content

Start putting together all the web content you’ll need well in advance of your release.
This includes some of the things mentioned above (bio and book descriptions), but also blog posts announcing the book launch, behind-the-scenes content that gives your readers a glimpse into your writing process for the book, any study-guides or accompanying material that you’ve envisioned for readers, your book trailer, links to retail sites where your book and eBook can be purchased, etc.

5. A good author photo  

In fact, try to get a few good shots. A headshot, a casual shot, one with lots of space or landscape that you can use as a wide header image for Facebook and/or your website.

6. Hi-resolution .jpg of your book cover 

Ask your designer for a hi-resolution .jpg file of your book cover. You’ll need to both display it and make it available to download on your website (for any bloggers, media folks, or book critics who write about your book).

7. Banners/ads

While you’re talking to your designer, and while your book design is fresh in their mind, ask them to put together any banners, headers, or print ads you think you’ll need in the first 3 months after your book is released. You’re going to be very busy at that point, and you don’t want to have to wait for your designer’s schedule to clear up when you’re in the thick of things.

8. Business cards

They’re old-fashioned. But if you attend writers conferences, they’ll come in handy. We’re talking about writers, after all.

9. Signage 

If you plan on doing signings, readings, or getting a booth at a book fair, you’ll want to invest in some eye-catching, portable signage. It could be a pull-up banner (for big shows) or as simple as an 8×11 laminated sign, but make sure you’ve ordered it long before the event.

10. Press materials

Your press materials (press kit, press release, etc.) will be comprised of some of the things already mentioned: bio, description of the book, plus some of the story behind the book and author, contact info, any standout praise you may’ve already garnered from the press, etc.
When you’re gathering all these elements together into a press kit or press release, keep asking yourself these questions: “Why should anyone care about my story and book, and have I clearly communicated that here?”

11. Book trailer

Book trailers are important. In a world where YouTube is becoming one of the most-used search engines, it sure helps to have some video content available. Plus, book trailers are great content for your own website, for other bloggers, and to mention in your press release. Besides, it gives the impression that you’re really in tune with the times.

Monday, April 21, 2014

Q in English Words



From: Daily Writing Tips
A convention of English spelling is that the letter q is followed by the letter u.

Very few English words omit the u after q. The most common that come to mind are foreign place names like Iraq and Qatar, and made-up words like qwerty, Nasdaq, Compaq and Qantas.

In borrowings from languages in which the native q represents a sound unlike the sounds represented by English q, the q is usually anglicized to a k or a c: Qaballah>Cabbala; Quran>Koran; faqir>fakir.
The most frequent pronunciation of qu is [kw], as in queen: acquire, acquit, aquatic, aqueous, aquifer, banquet, bequest. Enquire, equal, equine, equinox or esquire.

The second most frequent pronunciation of qu is [k], is found (mostly) in French borrowings: antique,
barque, bisque, bouquet, briquette, clique, conquer, croquet, lacquer, liqueur or liquor.
The Spanish borrowing quinoa appeared in English as early as 1598, spelled quinua. The earliest example in the OED of the spelling quinoa is dated 1758. Quinoa is a plant related to spinach. It enjoys popularity among the health-conscious because of its high protein content and lack of gluten. The OED lists four pronunciations, two British and two American. I’ve heard it pronounced KEEN-wah, KIN-wah, and Kwi-NO-ah. Those in the know call it KEEN-wah.